RECRUITMENT INDUSTRY SPECIALISTS, NOT JUST EXPERIENCED RECRUITERS WE ARE INDUSTRY EXPERTS.
Our client is looking for an Email Marketer. This is a fantastic opportunity to join a growing exciting company. The successful applicant will manage all of the email marketing so must have proven experience. The role would suit someone who has experience of email marketing as part of a team and is now look for a step-up to manage the function. You will need to have the ability to write creative copy.
Main duties will include:
Work with a marketing automation mindset, advising stakeholders across marketing, business development and the wider business to produce integrated campaigns, with messaging, user journeys and goals co-ordinated across the full marketing mix
Monitor campaign results and provide insightful reporting analysis to drive learning and improvement
Use marketing automation tools (Infusionsoft) to create, test and optimise campaign production, across emails, landing pages, logic-building and reporting - always with an eye on the latest capabilities of the platform
Provide expert guidance and promote our best practice approach to email marketing, across user experience, innovation and managing risk
Promote effective use of digital marketing and CRM tools to create meaningful experiences and deliver the right messages to the right audiences at the right time
Deliver marketing campaigns promoting content including demand generation content, insightful articles, deal announcements and fully automated event and webinar campaigns
Work closely with your digital and content team colleagues to ensure our briefing and production processes are efficient and effective.
Understand marketing more broadly and how digital fits into marketing
Know how to plan and create campaigns that speak to key audiences and support commercial goals
Plan and implement a digital strategy that feeds into the wider objectives of the Marketing department and the company as a whole
Design, write, and send attractive, relevant, and engaging personalised outbound marketing emails designed to deliver key messaging and content to nurture contacts through the marketing funnel
Work with the website team to optimise website landing pages for digital campaigns and build pages around lead generation forms
Proven track record with email/digital marketing
An enthusiastic team player who is able to work well on own initiative
Excellent communication and interpersonal skills
Good IT skills - Microsoft Office
Able to prioritise time and workload
Please note if you have not been contacted by Plum Personnel within seven days then unfortunately on this occasion you have been unsuccessful. Due to the high level of applications we are receiving at this time, we are unfortunately unable to give individual feedbacks. Plum Personnel is acting as an employment agency in relation to this vacancy. Plum Personnel is an equal opportunities employer.